GS&F is an unbiased communications and ideas collective that creates business-building marketing experiences.
The marketing landscape has transformed radically. We believe traditional agency thinking has become irrelevant. Clients need agencies to evolve into true partners. Not only to help them navigate their brands through these challenging times, but also to understand their consumers better than ever before. GS&F is built to deliver powerful, strategy-driven ideas that connect with target audiences to change consumer behavior.
Firestone
– As the Official Tire of Major League Baseball, Firestone has always been about “How America Gets to the Game.” To reinforce the brand’s rich driving heritage and connection to American culture, GS&F created an integrated campaign that helped consumers make the connection–creating brand preference in an extremely short purchase intent window of only five days.
Hunt Brothers Pizza
– Hunt Brothers is a national pizza retailer that offers its product primarily through convenience stores. To capitalize on the consumer’s obsession with NASCAR, GS&F created an integrated campaign featuring TV, Social and Digital. Designed to increase trial and expand engagement with existing audiences, the campaign has helped to increase sales and build the brand into one of the biggest in the c-store industry.
UTMC
– UT Medical Center was faced with overcoming some of the negative perceptions sometimes associated with teaching hospitals. GS&F created a campaign that leveraged the hospital’s knowledge base as a compelling reason for consumers to choose them. After successfully improving the hospital’s perception among consumers, the campaign has since evolved to position UT Medical Center as a leading provider of healthcare in the region.
There are more solutions available to solve marketing challenges than ever before. Expanding beyond our historic strengths in advertising, digital, media and PR, we develop strategies based on your business needs–not just what’s best for our agency. This unbiased approach fuels the creation of compelling communications born out of careful planning and true insights–maximizing consumer impact.
Asurion
– With more than 90 million customers worldwide, Asurion is the global leader in handset technology protection services for companies like Verizon, Sprint, AT&T and T-Mobile. Partnering with the Sprint business unit, GS&F was able to create an unexpected training solution targeted at 18-24 year old males. That solution? A mobile training app delivered in the form of an entertaining and educational game.
PivotHealth
– As a recognized innovator in healthcare, PivotHealth was looking to reposition and target potential customers outside of the traditional collateral and print-based approach. To accomplish this, GS&F developed an online strategy driven by a digital selling tool that enabled the company to more effectively target messages to their audiences based on their specific interests.
LP Building Products
– LP had a complicated business challenge: How to educate builders on how to use each of their products correctly. GS&F’s solution: a custom-published magazine that only a category leader could offer. Distributed via traditional and new-to-the-industry digital channels, the publication connects with its audience by delivering vital product information while also unifying the brand.
The choice of where and when to distribute a message has become as important as the message itself. We believe the key to affecting consumer behavior is ensuring that creative ideas and messages are tailored to fit the right channel at the right time. It’s also why we’ve built partnerships with the best tactical resources our clients’ challenges could require. This ensures that our collective approach focuses on creating and delivering the best solution–executed flawlessly.
Acceptance Insurance
– When it comes to non-standard auto insurance, most companies either talk down to consumers or ignore their worldview altogether. In contrast, GS&F developed a new brand identity and positioning for Acceptance that offers consumers both value and respect. To ensure effectiveness against a key subset of the Acceptance target audience, we reached outside of our walls and partnered with a Hispanic marketing firm for key insights into Hispanic culture, family relationships and buying habits.
Bridgestone
– Bridgestone’s environmentally friendly Ecopia is the tire that is challenging the industry status quo. GS&F is working to support an expanded nationwide launch of the tire by helping to forge an unexpected partnership between Bridgestone and the Earth Day Network. This unique promotion will reward consumers for their purchase by contributing to the Billion Acts of Green Initiative.
Nashville Predators
– To breathe new life into a 10-year-old hockey franchise in a non-hockey market with declining ticket sales, we threw out all the rules of sports marketing. GS&F then came up with a radically different strategy: “It’s not hockey. It’s entertainment.” This approach led to communications that re-energized the fan base and resulted in the highest average paid attendance per game since 2001.
We believe that the ultimate measure of our success depends entirely on our ability to get the consumer to act. Consumers don’t always remember ads–they remember ideas. Because of this, we constantly focus on crafting relevant and impactful ideas that translate into brand experiences. These experiences activate consumers–connecting them to brands and other consumers–ultimately delivering real and measurable results that solve business challenges.
A. O. Smith
– A. O. Smith is a global leader in innovative and energy-efficient residential and commercial water heaters and boilers. The company needed a marketing education solution that was just as innovative as their revolutionary solar, hybrid and high efficiency products. To get the message out, GS&F created a unique category brand experience: The High Efficiency Revolution Tour–A national grassroots effort fueled by a high-tech Mobile Marketing Vehicle (MMV).
Tennessee Titans
– As a part of a successful 10-year partnership, the Titans turned to GS&F to boost national exposure for a key primetime game. GS&F created a weeklong brand experience we dubbed “CODE BLUE.” By targeting the general public and Titans fans in addition to the media, we created a multi-faceted engagement that resulted in massive local and national media buzz for the city and the team.
LP Building Products
– In 2010, a devastating flood hit Nashville sending one of the Lighthouse School buildings floating away. When it came time to rebuild, GS&F played a critical role in working with ABC’s “Extreme Makeover: Home Edition” to create an episode around the reconstruction of the facility. We not only placed LP as the show’s featured product sponsor, but also developed project timelines, advertising and a comprehensive digital and social campaign designed to highlight LP’s involvement to an audience of more than 8 million people.
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