Bridgestone
Letting Every NFL Fan Know This Is Bridgestone’s House
When Nashville was chosen to host the NFL Draft, Bridgestone wanted to remind fans everywhere that they are the Official Tire of the NFL. To ensure they were noticed by the over 600,000 attendees, we partnered with a Nashville legend and 2 former superstars for a stunt on the red carpet that couldn’t be ignored.
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Bedazzled Suits
Setting the Stage
We partnered with world-renowned designer and Nashville native Manuel Cuevas to make branded suits for the superstars. Manuel was already known for creating iconic looks for Dolly Parton, Johnny Cash, Elvis Presley—the list goes on and on—and now, for the first time, his designs would bedazzle the NFL Draft red carpet.
Spreading the Word
In addition to the red carpet stunt, we made sure anyone who attended the draft knew Music City was the Official Tire of the NFL’s city—Bridgestone’s city. The town was painted with “picks” to represent every team and fan. And once the draft clock got ticking, special guests and players gathered around at the “Clutch Performance Lounge” for an exclusive draft party featuring rooftop views and “clutch cocktails.”
Stealing the Show
Giving a Bridgestone-worthy clutch performance, Williams and Wilfork strutted down the red carpet dressed to the nines in their Bridgestone-branded Manuel suits—and the media couldn’t get enough of it. The duo was mentioned with accompanying photographs in every “best dressed” article out there, with coverage by top-tier publications like Sports Illustrated, CBS Sports, Barstool Sports and more.
