Creating Buzz for a New Dog Toy

Playology

Creating Buzz for a New Dog Toy

Playology brought science to playtime with scent-infused cat and dog toys. It was time for pet owners everywhere to experience the benefits.

Services Provided

Influencer Marketing
Social Media Advertising
Media Buying & Planning

1.2B

UVPM Media Relations

2.7M

Owned Social Impressions

9.6M

Digital Impressions

Best In Show

Playology, a legit contender, but challenger brand in the pet toy space, needed a shot in the arm and an opportunity to instigate pet owners to consider buying.

Fully Integrated Instigation

Launch a new campaign with a splash as a partner of the Westminster Dog Show, supported by social media content, media relations and influencer product seeding.

Leverage the voice of a known industry authority
Make a splash where target consumers are already paying attention
Bring social audiences into an exclusive event